drive traffic to your website
Archive for February, 2012
Tried and Tested SEO Facts
Feb 28th
SEO or Search Engine Optimization is one of the known and very useful ways to draw the traffic and catch up with appealing customers. It is the great amazing way to op the Google search charts. But if you are still climbing the ladder of SEO learning, I am sure you want to know exactly what is on-site and off-site SEO strategies and hat is the main difference between the two. On-site strategies are absolutely straight, mostly written about and to the point especially for the beginners.
To carry out the basic SEO tasks it’s better to master the following mentioned major factors needed by every online Business Owner or Internet Marketer.
1) Title Tags – Title is such an important point and very specific of what your content is all about. The presence of title tag in your HTML meta code explains to the browser what needs to be exhibited in the title space coming at the top of screen. This title is just like the silver lining of any cloud and is clearly visible to any of the browser searching for good content. The main reason to make it more interesting is because Google tremendously rely on the title tags. So basically it is an essential scheme to create a title tag with great keywords that completely harmonize with the content written. Most importantly, you or any internet marketer will not like to mention the same set of title tags on every web page neither prefers to discover them everywhere and this is not a part of good SEO strategy at all. Therefore involving distinctive keywords or phrases is good for that specific web page’s health. The outlook of what is written is quite important and here your aim is to reach on top of every search done with easy version that is entirely understandable.
2) The First H1 Tag – Just like the title tag your H1 tag is also equally important. Google’s next target is the H1 tag that appeals a lot as a strengthened point of what your web page is all about. Smartly inculcate the keyword phrases that matches with the theme of your content published on the page and the user can interpret it well.
3) The Name of the Page Itself – It is always preferred to use simple language for SEO purpose and you’ll observe that even WordPress uses it quite broadly in their blog software. It’s true that WordPress is considered the best blog for SEO. A very good example is that http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform much better for SEO than http://example.com/?AID=22. And there is a specific reason behind this, as the descriptive text lets the search engine know what the web page is all about. There are lot of written issues about “dirty links” and SEO but it’s preferred that you must always plan your work without any variable data, with this handy tip you can get rid of all the SEO issues. Altogether the things get easier for the end user as well as the search engines. In addition to this there is no trouble if you want to opt for variable data in the links for promotion of your web pages. And a real fact is that today search engines are smart enough to reasonably deal with variable data but ensure your data is crafted with simple English.
4) Keyword Meta Tag – Formerly this tag was quite necessary but now the search engines ignore it and due to improper usage and huge manipulation the keyword meta tag has lost out the privilege. The basic reality is that it is not encountered by the end user, therefore the naïve webmasters made keyword meta tags irrelevant and it lost its importance in SEO. Real SEO facts are always useful and I do recommend people to render time for creating keyword meta tag.
5) Description Meta Tag – This is a useful tag especially for search engines like Yahoo and MSN. So get the appropriate title and make it variable-driven, also make sure the text matches with the page.
6) Keyword Density – Another very useful point for SEO programs. All the search engines are regarded as a type of software programs that are ready to conquer you and want to explore what your site is all about. Actually a search engine just counts all the words and gather the repeated ones, thereafter in your complete content it checks the density of each word in a percentage format like specific 1-word, 2-word and 3-word phrases. And then it actually interprets the theme of your page by reading the most popular keyword phrases in your text. You can easily conquer the pattern style of your writing about any specified subject. Personally I encourage you to be neutral while writing, never focus completely on text and ignore keyword density or focus on keyword density and forget about the creativity of text. Write the way you do any content writing, and as you check for grammar, clarity or consistency so do it with the density as well. Take the help of the density checker and run your content through it for knowing what phrases are used the most. Also make sure that your top keyword phrases shows between 2-4% of the time and in accordance with it you make the alterations. Make it flawless and very natural to read as the target audiences are also quite important for you.
7) Outbound Links – These links add value to your website because they actually provide good useful information to the user and both quality as well as quantity matters, but having no outbound links is also not preferred. When you create links out of your page look where they go and never connect them to low quality websites. Do watch the number of links as the lesser they are the finer it will be. Google do use your exhibited outbound links as a mode to locate your site in such a hugely heaped place like internet. And many a times the outbound links narrates good thought what your site is all about. So choose the links in a wise manner to make a great impact on SEO.
8 ) High-Quality, Original, Content – Content is King and this is a real fact we need to acknowledge. If you think that search engines are fool enough and will not regard your content, you are highly mistaken. The unique and good content can be impressive and it is also a true fact, high quality and original content is important for SEO strategy. Therefore render time and energy for amazingly creative content.
9) Appropriate Amounts of Content – Each website is designed for some aims and objectives and nobody can bind the fact of changing it. So it depends how much content must be crafted in any website for good SEO purpose. It’s considered to put as much content as possible just like feeding the hungry researchers with qualitative and informative knowledge. But engraving loads of content doesn’t mean that you draw away the essence of your website’s objective.
Google Panda
Feb 21st
Google’s Panda impact has led tonnes of websites either rank or tank. It underscores that “the highest quality contents” should get their due prizes while “the lowest quality contents” should suffer the Panda wrath. Websites with ‘the lowest quality contents’ can save themselves from the Panda ire if they replace their copy-contents with the original ones, or else they should keep themselves ready to pale into insignificance against the surge of the Google Panda. Google has hundreds of quality-controlling mechanisms. Among them, its Panda seems to be one of the most merciless systems that neutralize the copy-contents. As a result, affiliate sites appear to get affected badly. The Panda impact can affect 20 to 80 percent of websites overall. It can cause miserable dips of search visibility for a large chunk of websites across the Google search engine.
However, this impact is limited to those websites which have infringed the copyright terms and conditions by copying contents from others and overlapping the same or similar topics with marginally different keyword variations. Allegedly, the Panda swipe cannot sometimes distinguish the original websites from the duplicate ones and that results in poor traffic performance of the original websites. Despite this allegation, Google claims that Panda considers original contents and gives ranks duly to them. Also, it values for the unique design, original content and good navigational speed of the web pages, among others. If Panda finds that web contents are meeting its parameters perfectly, it will give proper ratings to them. As a result, the flow of the web traffic to those web pages will swell automatically.
Nevertheless, thousands of website-owners are voicing against this artificial intelligence in the fear of losing page ranks and huge web traffic overnight. But, Google insists on its preference for quality contents over quantity. This giant search engine has made its stand clear in its official blog post that contains 23 relevant questions. If the website-owners go through that set of questions, they will come to know what kind of contents can qualify the Panda parameters.
Now, the myth about the Search Engine Optimization (SEO) that is believed to be omnipotent will perhaps lose its significance. Panda says that redundant articles with spelling, stylistic and factual errors will no longer get a free-pass. Only quality, topic-based, research-based, informative, authoritative and flawless contents will help optimize the traffic flow of web pages and that will eventually improve their page rankings across the Google.
In the backdrop of Google Panda iterations, website-owners fear of a severe backlash. They have so far been able to manage to play hide-and-seek with the quality-check parameters of the giant search engine. But, it is untrue that there had not been any such monitoring system across the Google so far. To be honest, it had been there in place. With the advent of Google Panda updates in recent times, the monitoring system has only been beefed up with stronger mechanisms. As a consequent, the effectiveness of simulated articles and other techniques of SEO will come under stricter scanner and the chances of easy escape will be almost zero. However, there are some simple means that are able to deal with the Panda blows successfully. They are as follows.
i) Be original and remain safe and secure.
ii) Use unique contents for websites and ensure that a thorough research for content creation has been performed.
iii) Claims in the contents should match with the offers of website’s services and products.
iv) Avoid using repeated product and service descriptions.
v) Use utmost numbers of ‘Do-follow links’ (Links back to the target site from social media sites).
vi) Avoid using optimization software.
vii) Increase number of page views and bounce rates.
viii) Maximize numbers of advertisements on web pages.
ix) Use those templates that have fresh contents.
With Google Panda roll-out, a lot of hype and hoopla has been created across the web. While it has made thousands of websites suffer due to the lack of their original contents, it has generated hopes among thousands of hundreds of website-owners who have been in the gloomy corners of the Google search. Panda, the brainchild of a Google engineer named Navneet Panda, has been monitoring them and gradually driving them out of the ambit of traffic-generating-competition. However, the revival of a degraded web page is possible only when they replace their copy-contents with the original contents.
Web Design
Feb 7th
This is a modern world with almost everything becoming technology dependent. Websites have been one of the inventions of modern technology that has helped to make the world smaller than it is. Websites plays a great role in worldwide communication. It takes only a matter of seconds to gather important information from a website in any region of the world. Therefore, website creation has increased dramatically in recent times. People create or use websites for different reasons like commercial, social, personal etc. For businessman, their first priority is to make their products familiar with clients. Previously, television or radio advertisements were some of the ways businessmen placed advertisements of their products.
However, things have changed now. With the increasing popularity of using websites around the world, businessmen are targeting websites for the advertisement of their products. It is comparatively much cheaper as well as highly effective. Different institutions have websites to let the public know about them or gather important information about them. Schools and universities have websites as well. It has made it easier for students of schools and colleges or universities to submit admissions or application forms online. Results of examinations are also being published online nowadays. It has become almost impossible to think of instant and easy communication without the Internet.
Presentation of a website is a crucial factor that the developer or owner must think about. The look of a website depends much on the design of it. Therefore, website design has become a matter of huge importance for the website designers or developers. If a business knows how to design a website, it is easy to do it themselves. However, if they do not know much about website design, then they may consult a website designer or a website design company.
However, there are some things that a client needs to look at for the proper design of their website. They must have a plan on what they want to do with the website. A firm must have the contents of the website ready and they must choose software for the website design. There are lots of platforms that anyone may use in order to build a website.
Website design can make or break a website. Therefore, importance should be given to the design of a website. Any necessary changes should be made in order to make the site look better. A good look will give great feedback from clients or visitors of the site. However, a good look does not mean any extravagant or gorgeous looks. Simplicity of the look of a website is vital. Simplicity is a great attraction for many visitors. Along with importance in website design, the contents of the website should be relevant and informative. In fact, a unique and perfect website is a balance of everything – look (design) and contents.