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Google Panda
Feb 21st
Google’s Panda impact has led tonnes of websites either rank or tank. It underscores that “the highest quality contents” should get their due prizes while “the lowest quality contents” should suffer the Panda wrath. Websites with ‘the lowest quality contents’ can save themselves from the Panda ire if they replace their copy-contents with the original ones, or else they should keep themselves ready to pale into insignificance against the surge of the Google Panda. Google has hundreds of quality-controlling mechanisms. Among them, its Panda seems to be one of the most merciless systems that neutralize the copy-contents. As a result, affiliate sites appear to get affected badly. The Panda impact can affect 20 to 80 percent of websites overall. It can cause miserable dips of search visibility for a large chunk of websites across the Google search engine.
However, this impact is limited to those websites which have infringed the copyright terms and conditions by copying contents from others and overlapping the same or similar topics with marginally different keyword variations. Allegedly, the Panda swipe cannot sometimes distinguish the original websites from the duplicate ones and that results in poor traffic performance of the original websites. Despite this allegation, Google claims that Panda considers original contents and gives ranks duly to them. Also, it values for the unique design, original content and good navigational speed of the web pages, among others. If Panda finds that web contents are meeting its parameters perfectly, it will give proper ratings to them. As a result, the flow of the web traffic to those web pages will swell automatically.
Nevertheless, thousands of website-owners are voicing against this artificial intelligence in the fear of losing page ranks and huge web traffic overnight. But, Google insists on its preference for quality contents over quantity. This giant search engine has made its stand clear in its official blog post that contains 23 relevant questions. If the website-owners go through that set of questions, they will come to know what kind of contents can qualify the Panda parameters.
Now, the myth about the Search Engine Optimization (SEO) that is believed to be omnipotent will perhaps lose its significance. Panda says that redundant articles with spelling, stylistic and factual errors will no longer get a free-pass. Only quality, topic-based, research-based, informative, authoritative and flawless contents will help optimize the traffic flow of web pages and that will eventually improve their page rankings across the Google.
In the backdrop of Google Panda iterations, website-owners fear of a severe backlash. They have so far been able to manage to play hide-and-seek with the quality-check parameters of the giant search engine. But, it is untrue that there had not been any such monitoring system across the Google so far. To be honest, it had been there in place. With the advent of Google Panda updates in recent times, the monitoring system has only been beefed up with stronger mechanisms. As a consequent, the effectiveness of simulated articles and other techniques of SEO will come under stricter scanner and the chances of easy escape will be almost zero. However, there are some simple means that are able to deal with the Panda blows successfully. They are as follows.
i) Be original and remain safe and secure.
ii) Use unique contents for websites and ensure that a thorough research for content creation has been performed.
iii) Claims in the contents should match with the offers of website’s services and products.
iv) Avoid using repeated product and service descriptions.
v) Use utmost numbers of ‘Do-follow links’ (Links back to the target site from social media sites).
vi) Avoid using optimization software.
vii) Increase number of page views and bounce rates.
viii) Maximize numbers of advertisements on web pages.
ix) Use those templates that have fresh contents.
With Google Panda roll-out, a lot of hype and hoopla has been created across the web. While it has made thousands of websites suffer due to the lack of their original contents, it has generated hopes among thousands of hundreds of website-owners who have been in the gloomy corners of the Google search. Panda, the brainchild of a Google engineer named Navneet Panda, has been monitoring them and gradually driving them out of the ambit of traffic-generating-competition. However, the revival of a degraded web page is possible only when they replace their copy-contents with the original contents.
Web Design
Feb 7th
This is a modern world with almost everything becoming technology dependent. Websites have been one of the inventions of modern technology that has helped to make the world smaller than it is. Websites plays a great role in worldwide communication. It takes only a matter of seconds to gather important information from a website in any region of the world. Therefore, website creation has increased dramatically in recent times. People create or use websites for different reasons like commercial, social, personal etc. For businessman, their first priority is to make their products familiar with clients. Previously, television or radio advertisements were some of the ways businessmen placed advertisements of their products.
However, things have changed now. With the increasing popularity of using websites around the world, businessmen are targeting websites for the advertisement of their products. It is comparatively much cheaper as well as highly effective. Different institutions have websites to let the public know about them or gather important information about them. Schools and universities have websites as well. It has made it easier for students of schools and colleges or universities to submit admissions or application forms online. Results of examinations are also being published online nowadays. It has become almost impossible to think of instant and easy communication without the Internet.
Presentation of a website is a crucial factor that the developer or owner must think about. The look of a website depends much on the design of it. Therefore, website design has become a matter of huge importance for the website designers or developers. If a business knows how to design a website, it is easy to do it themselves. However, if they do not know much about website design, then they may consult a website designer or a website design company.
However, there are some things that a client needs to look at for the proper design of their website. They must have a plan on what they want to do with the website. A firm must have the contents of the website ready and they must choose software for the website design. There are lots of platforms that anyone may use in order to build a website.
Website design can make or break a website. Therefore, importance should be given to the design of a website. Any necessary changes should be made in order to make the site look better. A good look will give great feedback from clients or visitors of the site. However, a good look does not mean any extravagant or gorgeous looks. Simplicity of the look of a website is vital. Simplicity is a great attraction for many visitors. Along with importance in website design, the contents of the website should be relevant and informative. In fact, a unique and perfect website is a balance of everything – look (design) and contents.
Writing SEO Friendly Content
Jan 31st
All SEO Expert Consultants will tell you that a huge part of SEO web design is writing SEO friendly content. It is not very hard to write SEO content and the end result does not even have to look like ugly stilted prose. Knowing what search engines look for while indexing will shed a little light in this regard. But first and most importantly is that everyone wanting to write SEO content is that they are not writing for search engines, they are writing for people. It is a fact that search engines look for content that has information and interesting content, rather than one which is so optimized that it’s not a good read.
The best way to write SEO content is to write well. It’s as simple as that. Believe it or not, search engines have ways of finding out whether a web page is trying to fool them or is not what it seems to be about. Trying to play games with search engines may eventually lead to lost rankings or even a ban. The best thing to do is to actually write content that is relevant to the topic concerned. Putting keywords in the beginning of the article also helps to catch the search engine’s eyes. After the second or third paragraph, using synonyms of the actual keyword phrase is a good idea. For instance, if you are writing content about coffee mugs, make sure the keyphrase appears in the first sentence.
Good SEO web design is also about using more lists than paragraphs. This will ensure that the content doesn’t look repetitive, even if it is. Good SEO expert consultants are also known to make keywords a part of the actual copy. For instance, if you are promoting a website called www.iwantcoffeemugs.com make sure that the actual link is there in the copy and not a “click here”. Using internal sub – headings that include the keyword phrase is another tactic to get the search engine’s attention. Also, using heading tags in sub – headings and repeating the keyword phrase is something many SEO expert consultants do. Always, always proofread written content before putting it up on a website. It is not only profession SEO web design behaviour, but a lack of it actually indicates sloppy careless behaviour. Having grammatical and spelling errors in copy is one of the worst mistakes a SEO expert consultant can make.
Good SEO web design has a lot to do with repetition of keywords. A thumb rule that you can follow is to use the key phrase twice in the first paragraph, once in the main heading, once in every sub – heading, two to four times in the document, twice in the meta title and two to three times in the links. HTML tags to highlight the keyword phrase are also a good idea.
Last but not the least, good SEO expert consultants never forget the fact that they are writing for the visitor to a particular website and not for the search engines. Making content visitor-friendly never manages to fail.
Striking a Balance in SEO Writing
Jan 24th
There is a balance that SEO article writers have to strike in order to get the best results from their efforts. On the one hand, their articles must be short and sweet. They have to keep it on topic and provide a great deal of information in a relatively small number of words. In other words, SEO expert article writers have to write very lean, direct content. On the other hand, the article has to be long enough to keep the reader on the page. Thanks to changes in Google’s algorithm, the longer a visitor stays on a page, the more relevant it is thought to be. So, on top of writing a good article, you will have to find some way to compel the visitor to stay.
One way to accomplish that is to write a longer SEO article and break it up into sections. That makes it easy for visitors just looking for one snippet of information but also provides plenty of content to read for those that are looking for a comprehensive lesson on a particular topic. It also makes the search engine happy, particularly if you use the H1, H2, and H3 tags. You do not have to write longer articles to keep visitors on the site. If you and your readers are happy with articles that are less than 500 words, you will simply have to provide a large number of them and link each article to other articles that are similar in topic.
You could also provide some sort of interactivity for the visitor to use. A quiz, for example, can keep a visitor on a website long enough for Google to determine that your website is relevant and it also provides a natural traffic magnet. If your interactive content is geared to the end-user, word will spread and you will see an increase in traffic. You would be surprised at how effective this tactic can be at improving page rank. That does not mean that interactive content can take the place of well composed SEO articles.
Ultimately, your SEO expert articles should be casual and narrow in scope. They should be keyword optimized but not stuffed. Most importantly, they should be helpful for the end-user. It takes more than good writing ability to be a good SEO writer. You have to understand your audience and know how to create a message that will appeal to them.
Web Design and Web Marketing Equals Web Success
Jan 17th
Many businesses think that they do not need a website to increase their chance of success or believe that they cannot justify paying for services to create one. Don’t fall into the trap of thinking you don’t need a business website. Without an online presence, you may as well be invisible to your prospects. The first place a potential customer is going to look for your business is online, and they have a much higher chance of looking for your business online before they contact you with a phone call. If you don’t create a noticeable presence online, you may miss out on a high level of online traffic that has the potential to convert to paying customers.
Nowadays, the first place people go to search for a solution to their problems is the Internet. Not only do you want to be the first option for your prospects, you want to ensure they keep coming back to you in the future. The first fundamental way to entice customer interest is through sleek and aesthetically enticing website design. It’s essential to capture your brand image perfectly through your website and communicate it to your prospects in a way that captures and holds their interest. Enticing web design is a fundamental element of successful lead generation because it provides a credible information source for customers.
You also want to make your Unique Selling Proposition (USP) explicit from the start. No web user wants to wade through endless blocks of text or advertising banners to see whether a site is going to benefit them; they want to know within three seconds of visiting the page. So you have to combine the best design elements, marketing message, brand communication, and attention capturing techniques within the timeframe of a few seconds. Complicated enough? Only if you haven’t got a clearly defined marketing strategy in place to incorporate and maximise the success of your web design.
SEO Services for Growing Your Business
Jan 10th
If your business is online then it is possible that you have come across the initials SEO, which means Search Engine Optimization. Search engine optimization is the process to get your website ranked higher in the search engines. It can be done by the natural or unpaid search results, rather than the Pay-Per-Click results that are shown on the outside columns of the results list. SEO is an essential service because the internet changing at a fast rate and there is increased competition for the market share in order to achieve to the top positions in the different search engines. For online businesses it is very easy to have the best chance of succeeding the aim of your company through SEO services. By the help SEO services your website may positioned in the top ten listing on the main search engines such as Google, Yahoo!, and Bing etc. Through research it has been shown that majority of the people prefer top ten search results when they browse the lists on search engines and rarely go for next results.
While providing SEO services, a major responsibility of SEO consultants is to work out keywords and phrases that will match user’s search pattern. Following this the SEO consultant should utilize the keywords and phrases to generate articles and further content to be added to the website. In doing do, they always promote the natural progression of website ranking and provide different strategies to help the client to develop the popularity of the website. Though the process appears to be straightforward and easy, search engine optimization process does not happen overnight. The fact is SEO is a rolling process that can take months or more before we get results. Therefore once your website gets desired ranking SEO remains an ongoing process. One reason for doing this is that in the world of internet search algorithms alter regularly.
Basic SEO services will put in place procedure that will help to make website more attractive. Whatever content is there on a website should be relevant and unique in order to attract visitors towards your website. SEO service providers always give necessary information to their client to implement their search engine optimization strategies.
Another option is outsourcing website optimization to an SEO consultant or SEO service provider can be extremely beneficial to business and often provides many hidden advantages. It can be in cost effective way due to the reduction in staffing and the need for specialist training. It also provides companies to keep their focus on the core objective of their business and allowing more options to achieve corporate goals. There are many types of SEO services and you can choose from them to help you to increase your website rankings. Most of the consultants often specialized in different areas of optimization and different types of website.
SEO service is the most fundamental concept to the internet marketing and essential for every online business or website to go through it. Put this concept into practice and your website will rank top in search engines.
How to Choose Keywords for Targeted Web Advertising
Jan 4th
Targeted web advertising is important if you want to get a good response on your marketing campaigns and website investment. The main focus here should be the “targeted” part of the process. By targeting a specific group, you can refine your approach and speak to those who are most likely to become paying customers. There is nothing wrong with doing some general online advertising, however you might not see as many actual sales generated as you would if you target your audience.
Step 1: Build a List of Primary and Secondary Keywords
Before you begin your targeted web advertising campaign, you need something to work with. To get started, create a list of keywords. This should be broken down into two separate lists. The first list should be your primary keywords. These are the main words that you would like to focus on and the ones that are most closely related to your product or service. The second option should include all of your secondary keywords. These should still be related, but might not be exactly the same. These are also words that are not as often searched when looking for your product or service.
Step 2: Ask Others How They Would Search for Your Product or Service
Review your list a few times on your own to see if you missed any good keywords. Next, ask around to see how others would search for your service or product. Talk to your friends, family, staff members or anyone else. It doesn’t have to be someone who is an expert in your industry, unless you are advertising to experts. If you sell to the average consumer, then asking anyone works. Ask the individual what words they would use when searching for your service or product. Keep a record of these and see if you missed any on your list, especially those that are suggested by multiple people.
Step 3: Look for Variations and Misspelled Versions of Your Keywords
Next, look for any variations or misspelled versions of your keywords. Do not use a misspelling just because it is there. Instead look for those that are frequently used by the average internet user. If you visit Google’s keyword tool, you can enter a few words and see suggested alternatives that might help you come up with ideas. Just because a word isn’t spelled correctly doesn’t mean it isn’t used often. If you want to drive as much traffic as possible to your website, then you need to include all keyword possibilities.
Step 4: Review Search Quantities and Finalize Your Keyword List
Going back to the Google keyword tool (or any other online tool similar to it), see how often each keyword you came up with is searched. Make sure your primarily keywords are searched often. Google can show you recent searches so you can identify trends or changes later on. Use this information to finalize your keyword list before you begin your next targeted web advertising campaign.
What Is SEO And How Can It Help My Website?
Dec 20th
SEO is a term you may have seen thrown about the place and referred to on internet marketing forums. It stands for Search engine optimization and is a specialist field. Some people are good at implementing SEO and others are not. The goal posts for search engine optimization are changing all the time and marketers are always finding new ways in which to utilize SEO techniques in order to improve their search engine rankings.
So, what is SEO?
SEO is the process of implementing techniques that will have an effect of your organic search engine rankings. This will result in more targeted traffic to your websites which in turn will result in an increased number of sales or income from your websites.
What is OnPage SEO?
OnPage SEO is basically a term used for tangible changes made to your website. This usually directly relates to content on your website as well as hidden changes within your source code such as alt tags and title tags. Search engines such as Google will then visit your website and will notice these changes which will potentially change the outcome of your rankings.
What is OffPage SEO?
OffPage SEO is also known as link building. It is where you strategically place backlinks on other websites and web properties which link back to your website. This acts as a kind of vote and over time helps to increase your rankings. OffPage SEO is essential and is something that you really need to implement if you are serious about earning a living online.
Building links though can be a long, tedious task and can take a lot of your time up. It is also important to get different types of backlinks pointing to your websites. These links need to be from a diverse range of sites rather from just one website. The search engines need to see that other independent sites are linking to your website.
The best backlinks you can obtain are from aged websites that have authority in the eyes of Google. If other websites are also linking to these authority websites then that will pass on extra weight to your website which will likely result in your website being pushed up in the rankings increasing your online presence.
Google looks for natural patterns. A kind of natural infrastructure that occurs when website link to other websites because of the useful content that they have, and also want to share that content with their own visitors.
Social Networking Affects your Website Rankings!
Dec 13th
The search engines spilled the beans that linking on social networking and webpage ranking are impacting each other directly. Google and Bing accepted this fact, which was alleged by the companies dealing in SEOs worldwide. To get such an authentication from the biggies of this field is globally acclaimed significant step in World Wide Web.
In this constantly varying web world, such information is very crucial for all sections involved in digital marketing. The complete incident will be scrutinized to understand the ranking pattern of the search engines through social networking. The search engine representatives confirmed the following:
• Organic search and page rankings are adjusted after the engines catch special or sudden rise in popularity among the shared content. The authority of a social networking user could be under the scanner or highlighted in case, their particular article is liked or retreated frequently beyond certain number of counts. The followers of such member may be under tabs to find out the relevance of the tweets or likes, the reason for such high count can be traced as well.
• Authority of the person sending such high number of tweets or referenced articles is considered. Internet allows us to mask real identities at a certain level, so if well known identity is associated with these web likings, Google and Bing do consider what is legitimate or not.
• Priorities of links are assigned after considering the individual involved in the popularizing of particular site on the network. In certain scenarios Google highlights the page ranking as per the author and popularity of the web page.
The ‘Social authority’ of Bing and the ‘Author authority’ of Google are designed to analyze the sharing activities involving links of websites and their sky rocketing popularity. To really understand the complex indexing and ranking process we need to go into depth of the sharing method.
Recent or older sharing period can give hints to the validity of a popular site. When a RSS feed is first released it can be important, but as time passes by the likeability decreases. Interesting articles can be in circulation for years though.
It is obvious that something is fishy when one account is promoting few product hundreds of times, rather than normal scenario where one account engaged in liking hundreds of different products.
Search engines may scrutinize the anchor text and the links related to the posted and favoured article. It can give away the secret, if an article was genuinely liked or has been tampered with. Following the clicks and other activities of the account can signal, if the link is just given weight or it was relevant for real.
Twitter/Facebook can disclose, if the links were authentic or not by analyzing the friends and followers of that particular account. Spam and illegitimate content will have a distinct set of fans or friends compared to the real time people engaging in social networking. The source of your link can also lead the search engines to the friends and members of the popularized webpage. If the source encouraging a link is a well known authority, the next related sender also becomes crucial.
Search engines have always been many steps forward from the SEOs in tracing and understanding the working of spam and dishonest rank builders. The search engines can check for interactions between the members and friends popularizing the particular link and find out the reality. Valid friends sharing true interests can easily be distinguished by the powerful search engines from the fake page lovers.
The patterns of conversation, sharing activities and history of a particular authority account can highlight the webpage with real or spam content. The search engines can inspect how regular tweets and sharing of information among a group of individuals mean more, than another section rarely interacting online.
SEO and social media networking to promote products can improve a lot, if these ideas are understood well and used for our benefit. The prime aspect of this revelation will show how spam could be involved and affect users with personal accounts. The count of social networking users is reaching beyond millions now-a-days.
Driving traffic to your website has become more competitive and every move on the social media website is being watched closely by the search engines. We can be smart, but it may take a while before we outsmart the geniuses working on keeping the reputation of search engines high.
Web marketing section is improvising itself, beating out illegitimate and spammed content efficiently at a very fast pace. SEOs working religiously along with the search engine traits are happy about this aspect for now. Only time can tell what will be the next big step to promote products online, either the straight approach or a very twisted way.
IT Support
Dec 9th
About Layer 7 IT Solutions
Based in Northumberland and Newcastle upon Tyne, Layer 7 IT Solutions offer IT infrastructure and solutions for organisations ranging from SMBs (small to medium businesses) to SMEs (small to medium enterprises). Layer 7 provide exceptional solutions based upon proven technologies from leading industry vendors including VMware, Citrix, Microsoft and Cisco which we maintain highly valued and productive partnerships. Layer 7 have teams of highly qualified, industry certified IT professionals with proven experience in IT infrastructure and application solutions. Layer 7 have successfully delivered numerous solutions across a range of disciplines and business categories with a proven track record of providing a holistic service from initial concept, through implementation, to support and managed services.