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Who Are Google Instant’s Golden Winners?
Oct 21st
Google’s new Instant real time search has sent massive shock waves through the online SEO and search engine market community. If you’re a webmaster or an online marketer you’re probably checking your stats/traffic/conversion numbers like never before – Google sure knows how to make everyone dance!
None of this would matter if Google wasn’t the most dominant search engine on the planet. Google means traffic, Google means targeted customers, and Google means money in the bank for countless online marketers and webmasters who receive all of the above from the little search engine that roared.
What is really frightening, Google almost has a monopoly on the online search market, especially now with Yahoo being powered by Bing. Webmasters and marketers can now only rely on two search engines to supply their search traffic.
While there are numerous sources of viable traffic on the web outside of the search engines… many marketers already have the majority of their online marketing geared to the search engines, especially Google.
Most of these same marketers were instantly worried (some say horrified) how Google’s new real time search would impact their marketing, especially their long-tail keywords which bring in most of the sales?
While the jury is still out on that one, other issues are popping up regarding “paid listings” and how it is now more dominant in search results, pushing the free organic listings down further and sometimes pushing them out of the fold.
Even with the arrow keys now coming into play, many searchers are just too lazy to scroll and will just click the first visible listings.
Perhaps even more important are the results which pop-up when you first start typing in your search query. These are really the golden winners in Google’s Instant Search. Having your site or company listed when a searcher types the first letter – has to be a real traffic bonanza.
Now these results vary from country to country, the results showing for the United States are slightly different from those showing for Canada.
Again, Google is showing why it is the top search engine in the world – the Canadian results are well matched with NHL, Canadian Tire, BMO, Rogers, Via Rail… all showing up.
Facebook and SEO
Oct 19th
On Tuesday WebProNews reported that Facebook had been granted a search based patent. This was good planning even though they applied for the patent back in 2004.
Facebook is no longer, and hasn’t been for a while, a place for university students to chat and share photos, it’s become a society. A mini culture that, not only groups of friends join but businesses and brands. If it continues to constantly attract companies to its Pages section then Facebook will have a lot of search authority.
We’ve been talking about Facebook and its SEO potential quite a bit over the last few months and I don’t know if I’m in the minority but I am not a massive fan of Facebook. I find it annoying, frustrating and not that intuitive. I don’t think by becoming a search engine it would improve or make me want to use it more.
I think the people that use Google, Yahoo and Bing are of a broader demographic than the people that use Facebook. If a receptionist needs to book a hotel for their boss in a Birmingham are they going to log into Facebook and have a look through there or are they more likely to do a quick search in Google/Yahoo/Bing? The answer in my opinion is quite obvious…..The search engines.
So although I think Facebook would have potential as a search engine I don’t think it could ever steal Google’s crown. It could steal the younger internet users who are attached to their accounts but never take the SEO kingdom.
SEO is Here to Stay!
Oct 8th
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way).
No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.
No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.
If we’re going to examine if reports of SEO’s death are premature, let’s start with a common definition, which I’ll draw from Search Engine Land’s own What Is SEO / Search Engine Optimization? primer:
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
There are these things called “search engines.” They are services that allow you to locate information. There are big search engines like Google. There are little search engines like Urbanspoon.
SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. SEOs — and search marketers in general — understand the process of search, and they tap into that process to attract visitors.
What isn’t SEO? Narrow definitions:
- SEO doesn’t mean getting traffic just from Google.
- SEO doesn’t mean getting traffic just from web pages that are in Google.
- SEO doesn’t mean getting traffic just from keywords that were entered into Google. Shaking your phone to get Urbanspoon’s restaurant results is a search.
Google Instant is simply people searching at warp speed. Rather than getting their search results during a search session that might take several minutes, now they might get their answers within a minute. But they’re still searching. They’re still getting results. And those results can be influenced by SEO, just as they always have.
SEO is the first hurdle of a new business
Oct 4th
One of the biggest mistakes that new businesses make in this post-recession boom time for business start-ups is to have no real idea as to from where their sales are going to come. A great business idea is often followed by a search for offices, a search for staff and a search for a design agency to build the website and work on the logos, stationery and branding… all followed by a search for reasons as to why the phone isn’t ringing, and why there are no enquiries coming through the website.
The problem is that many new businesses do things the wrong way round. There’s no point spending money unnecessarily on office space that you won’t need, on staff that will be sat around idly and on marketing materials that no one will see. Before you think big and branch out into premises, you need to know if your business idea will work, if you can generate sales and if you can make enough profit to expand. Get the sales in; then work on the 9ft sign for the offices.
You do this with the website. A website is the one tool in the armoury of a business where it can compete with the biggest players in the game. Your website can have you looking like giants, or tadpoles, depending on how well designed it is and where it ranks within the search engines for your industry’s keywords. If your website doesn’t rank well within Google, the money you’ve spent on your signage or the contract you have with a water cooler supplier isn’t going to matter – nobody will be there to see it.
There is nothing worse in business than finding that you’ve made a big mistake and you’ve spent large sums of money in all the wrong places, meaning that you’re sitting around waiting for the phone to ring. It won’t. Your website won’t ‘magically’ get visitors and your new business venture will fall at the first hurdle – the hurdle being SEO. No SEO…. No business!
SEO Secrets
Sep 27th
Every business owner I consult with views a Google first page listing as the holy grail of online business marketing.
It’s rare to discuss any business growth strategies without someone complaining they can’t get their products & services on the first page on Google.
Google web page SEO secrets of listing on Google first page outlines strategies for the first page of Google. This Google website page first technology placement is achievable.
I consult for several different business across 42 different countries and I have noticed a definitive shift in conventional business marketing during the last three years.
Business owners are becoming more comfortable with internet business and e-commerce trading. I have noticed a sharp increase in the number of conventional businesses making the transition to an online presence.
And why not. E-commerce offers all businesses a tremendous opportunity for exponential business growth by tapping into additional complimentary revenue streams that they could not access in a conventional business.
One should think of search engines as contemporary dinosaurs, i.e. huge monsters who dominate the world of online marketing. In reality Google is the biggest meanest search engine in the land. This is why business owners and marketing specialists are keen to achieve a Google first page listing.
Google Web Page SEO Secrets Of Listing On Google First Page # 1 Natural Organic Listing
A first page of Google on the left side of the Google website page, is what is referred to as natural or organic listing.
Whenever customers search for a product or service on the Google submit page and land on the Google results page they are 4 to 6 times more likely to buy from a search engine organic listing than from a sponsored link or Pay Per Click listing.
In relation to first technology, the first page on Google is king. Some business consultants refer to this concept as pages Google.
Google Web Page SEO Secrets Of Listing On Google First Page # 2 Pay Per Click PPC
One of the quickest ways to get on the first page of Google is to invest in a pay per click marketing campaign to run on the Google website page.
In no time at all you can rise up the first page on Google by simply paying more than your competitors.
One of the best kept SEO secrets is that a new business can place higher on the PPC Google results page than a huge competitor who has been trading for many years. From a first technology perspective PPC advertising on the Google submit page offers many added value benefits for your online marketing campaign.
Google Web Page SEO Secrets Of Listing On Google First Page # 3 Search Engine Optimisation SEO
SEO on the Google website page is one of the best kept SEO secrets. Unfortunately many online marketing companies exploit what is known as first technology.
By this I mean many SEO specialists prefer to baffle conventional business owners with first technology black art terminology.
Some SEO marketing companies deliberately mislead non techie business owners by informing them they need a lead time of anything from 9 to 18 months to achieve a natural first page of google listing for your products or services.
In reality if you know a trust worthy SEO specialist he or she can get you a natural organic SEO listing on the first page on Google in a week and sometimes less.
Google Web Page SEO Secrets Of Listing On Google First Page # 4 Top 5 Listing
When business customers search via the Google submit page a top five listing on the Google results page demonstrates a sense of confidence in online buyers.
This is known in first technology parlance as positioning ‘above the scroll on pages Google.’ I am of course referring to a top 5 listing on the first page of Google for natural organic searches.
Google Web Page SEO Secrets Of Listing On Google First Page # 5 SEO Page Domination
If as already discussed, we know that online buyers are 4 to 6 times more likely to purchase products and services from a natural organic first page on Google. And we know that customers have more confidence in companies placing in natural search engine placement then it makes good business sense to try and dominate the organic rankings.
The very best way to dominate the search engine rankings is to employ the services of a professional business writer who is trained and skilled at writing proven successful articles about business products and/or services which have proven successful at dominating the search engine natural organic listings.
Online SEO business writers agree that any article which places 3 times in the top 10 positions on any search engine search page dominates the SEO page.
If this writer can gain high placement on pages Google then it is likely he or she will achieve similar high placement and domination on the other main search engines.
To view how a professional article can achieve SEO page domination cut and paste the following article title; Serious Organised Crime – Financial Scam By The British American Security Expert into Google MSN Bing, Yahoo, Ask or AOL and look at how many times the same article features on the first 3 pages of each search engine page.
As a matter of interest, when I just checked it out for myself, the same article actually placed in the 1st 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, 10th, 11th, 12, 13th,14th, 15th, 16th, 17th, 18th, & 20th, 21st, 22nd, 23rd, 24th, 25th, 28th, 29th & 30th, place on page 1 to 3.
I think any SEO specialist would consider this as true SEO page domination. It is worth mentioning that very, very few SEO marketing companies can achieve true SEO page domination despite the fact that most will tell you they can.
It’s a highly specialized marketing skill. Now if one places themselves in the mind-set of a prospective customer looking to buy products or services from the British American Security Expert for example, then he or she can only be seriously impressed at this SEO page domination.
It is worth mentioning that I am only advocating an ethical and legitimate method of dominating the organic rankings by virtue of specialized article writing and submission designed to appear multiple times on the Google results page.
Some SEO companies try to circumvent the search engine rankings by implementing unethical processes known in the SEO business as Black Hat techniques. Attempting to implement any Black Hat techniques will result all of the main search engines black listing your business.
It is exceptionally difficult to get your online business back on track once the search engines have black listed you.
Google Instant!
Sep 13th
On the face of it, Google’s new Instant Search system heralds a significant change in how we look for information online. Instead of typing a request into Google, hitting return, and then seeing a list of results, Google users now see a changing list of results as they type. Google considers this a significant step forward in the evolution of search. It claims the new system will save between two and five seconds per search. Extrapolate that globally and 11 hours are saved every second. Not bad, for a company that strives to make search as efficient as possible.
The online marketing community, however, has not been as gushing in its reception. Search Engine Optimisers, who try to get websites to the top of Google rankings, and Search Engine Marketers, who jostle for their sites to be placed in Google’s ‘Sponsored Links’, have been blogging and tweeting with worried haste, some going as far to suggest the death of online marketing as we know it.
The community is an endemically nervous one, and perhaps rightly so: a small change from Google can make or break an online business. In this case, however, the worry is misguided, for while Instant changes the engine’s interface, it leaves untouched Google’s core system for deciding relevant results. Type in ‘red striped socks’ to instant Google and static Google (it’s still available) and you’ll arrive at the same list of results. With Google Instant you’ll whizz through results for ‘red’ and ‘red stripe’ first, but as these produce listings on the DVD rental company Redbox and Red Stripe beer, they’re unlikely to hinder SEOs titling for the term ‘red striped socks’.
Equally, concern that Google is now serving personalised and localised search is hyperchondriacal. Google has been personalising results for users signed into Gmail since 2005; since December 2009, it’s even been personalising results for users not signed-in to an account. Personalised search is a variable that SEOs already have to consider.
Far more interesting than the white noise of worry emanating from optimisers is how Google Instant will alter search behaviour. Without the psychological full stop of pressing return, and with users able to see points of interest as they type and consequently refine as they go, it’s plausible that searches will get longer and more specific (feeding, not starving, the Long Tail). It’s also likely that ranking in the hallowed top 3 or 4 positions will become even more important, given that users probably won’t look further down the page while typing. If your result appears in those 3 and it answers the query, it’s going to get a very high Click through Rate (CTR).
All of the above, of course, depends on one significant point: users actually going to the Google homepage, instead of using the search bar in their browser. Google Instant changes the way people can interact with search, but it far from sounds the death knell for search optimization.
Types of SEO!
Sep 6th
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients. A wise and normal SEO provider proposes affordable search engine optimization services (SEO services) for almost all small and middle sized companies. However, the types of SEO services can be broadly classified into two categories namely on-page optimization and off-page optimization.
The service of on-page optimization basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines. The main services included in the on-page optimization are keyword analysis, optimizing website content HTML coding, building keyword rich content, creation of optimized title and META tags, and implementing various separate search engine submission methodologies to promote the website.
Off-page optimization deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links. For example submitting your site to the top search engines for link sharing will automatically increase the rank of your site. Though there are many distinct features for both these types of SEO services, they are equally important for a website. Without implementing SEO techniques, your site will soon be non-existent on the Internet.
What is Search Engine Optimisation?
Sep 3rd
Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.
Using Business Branding in Entrepreneurial Endeavors
Aug 10th
If you are an entrepreneur that has decided to dapple in your own world of business, you must utilize superb business branding strategies in order to really set yourself apart from the competition. In this article, we’ll explore different ways in which business branding can set you on the right path for enjoying success as an entrepreneur. Whether you have a unique service to offer the public, or whether you have developed a perfect new product, you must make business branding a priority. Often, your consumers will make their first judgments on your services or products by looking at the packaging; you must provide excellent branding in order to entice your consumers to further explore what you are selling. If you are looking for ways to successfully accomplish business branding, this article is for you!
First, there are several examples of entrepreneurs leaving the traditional business world behind and flying solo to enjoy successful careers. For instance, Michael Dell, the creator of the popular Dell computer products found on (site shown on bottom), was a man who decided to drop out of school, leaving the academic and traditional business world behind to venture into his own creations. Now, Dell computers and products are recognized world wide. By just viewing their label or countless advertisements online, on the television, and in many forms of print, you immediately recognize the products the company sells. There is name recognition, a certain expectation, and familiarity with the products.
Many women are also known for blazing the entrepreneurial trails. Mary Kay Ash, another school drop-out, also formed her own company. Her cosmetic line can be visible at (site shown on bottom). She is the founder of Mary Kay, a brand name recognized by women across the world. Her brand is associated with high quality products, reliable results, and a sense of womanly bonding, as her business is based on recruiting women to become their own bosses by selling this cosmetic line. Mary Kay Ash used business branding to bring about this association with her name.
Business branding is vital to success. It is important that you develop a brand that truly showcases your business, services, and products. You will want your business brand to stand apart from your competitors’ brands, but you will want to be sure that your business branding techniques truly reflect the image you are trying to portray. Once you find that ideal “look” for your business, you’ll want to be sure to maintain the consistency of your brand in advertisements. Coming up with the perfect slogan or print image can be difficult, but making that image or slogan memorable to your consumers can be even trickier. By finding that line that sets you apart from the rest, and then selling that line, you can really leave your mark.
Exceptional entrepreneurs realize that having good business branding is more than just developing that perfect catchphrase or image. Your brand must be associated with positive feedback. You want your image and brand to be memorable for the qualities you hope to sell. For example, you want your audience to associate your brand with good service, high quality, and popularity. You must be willing to put your business brand all over the Internet and media, and you must only hire quality employees who will help give your business a good name. By utilizing some of these tactics, you can enjoy success when it comes to business branding. Your name can be among the list of top entrepreneurs in no time, as you develop business branding that allows your image to be associated with excellence!
“For more tips and ideas to help you build and promote a successful brand visit my blog at http://mymagneticblog.com”
Silvia Pencak is The Magnetic Look Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She became known as the expert in building a powerful brand and is often asked for advice in management, marketing and organizational areas of building a personal and business brand. Over the years she started to notice that power of branding, authenticity, relationship building and marketing efforts can make or break a successful business. Silvia shares her expertise online at http://MagneticLook.com to help other women entrepreneurs build successful brand and extraordinary lifestyle and to support those who don’t settle for a mediocre business and average lifestyle. Join Silvia and others for the Stand Out and Thrive Teleseries
Most Searched Words on Bing, Yahoo, and Google
Aug 2nd
It has often been said that; “dumb people talk about other people, smart people talk about events, and brilliant people talk about concepts,” and if this is true, we should be able to tell exactly how smart a population is overall, the intelligence factor, by the type of searches they do online. Even though there is a lot of talk about the dummying down factor the Internet is causing, other signs appear to contradict such statements.
For instance, I was amazed the other day when I learned that the most searched words on being, Yahoo, and Google were words that were both silly nonsense, and rather informational and educational. All the silly stuff had many more searches, and that was a scary thought when I looked at the most searched keywords. Perhaps, what we need are some search engines, which allow users to navigate away from Google’s main page to an Industry Search Page, Scientific Question Search Page, and/or search pages for information on countries where major world events are happening.
What I’m saying is not everyone is interested in searching out celebrity names, or Googling their friends on social networks. And we should not promote a dummying down of our society. We should make it easier for smart people to search those things they would like to search and promote learning. Why you ask?
Simple, we should not applaud the “dummying down” of our society and civilization by trumpeting the nonsense that people so often search. I realize that this is somewhat interesting to some folks, but I’d like to see an intellectual subset of searching choices, I’d like to have a customized Google algorithm, that fits my interests minus all the garbage online. Think on this.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes it’s hard to write 20,000 articles; http://www.bloggingcontent.net/