Google Panda

Google’s Panda impact has led tonnes of websites either rank or tank. It underscores that “the highest quality contents” should get their due prizes while “the lowest quality contents” should suffer the Panda wrath. Websites with ‘the lowest quality contents’ can save themselves from the Panda ire if they replace their copy-contents with the original ones, or else they should keep themselves ready to pale into insignificance against the surge of the Google Panda. Google has hundreds of quality-controlling mechanisms. Among them, its Panda seems to be one of the most merciless systems that neutralize the copy-contents. As a result, affiliate sites appear to get affected badly. The Panda impact can affect 20 to 80 percent of websites overall. It can cause miserable dips of search visibility for a large chunk of websites across the Google search engine.

However, this impact is limited to those websites which have infringed the copyright terms and conditions by copying contents from others and overlapping the same or similar topics with marginally different keyword variations. Allegedly, the Panda swipe cannot sometimes distinguish the original websites from the duplicate ones and that results in poor traffic performance of the original websites. Despite this allegation, Google claims that Panda considers original contents and gives ranks duly to them. Also, it values for the unique design, original content and good navigational speed of the web pages, among others. If Panda finds that web contents are meeting its parameters perfectly, it will give proper ratings to them. As a result, the flow of the web traffic to those web pages will swell automatically.

Nevertheless, thousands of website-owners are voicing against this artificial intelligence in the fear of losing page ranks and huge web traffic overnight. But, Google insists on its preference for quality contents over quantity. This giant search engine has made its stand clear in its official blog post that contains 23 relevant questions. If the website-owners go through that set of questions, they will come to know what kind of contents can qualify the Panda parameters.

Now, the myth about the Search Engine Optimization (SEO) that is believed to be omnipotent will perhaps lose its significance. Panda says that redundant articles with spelling, stylistic and factual errors will no longer get a free-pass. Only quality, topic-based, research-based, informative, authoritative and flawless contents will help optimize the traffic flow of web pages and that will eventually improve their page rankings across the Google.

In the backdrop of Google Panda iterations, website-owners fear of a severe backlash. They have so far been able to manage to play hide-and-seek with the quality-check parameters of the giant search engine. But, it is untrue that there had not been any such monitoring system across the Google so far. To be honest, it had been there in place. With the advent of Google Panda updates in recent times, the monitoring system has only been beefed up with stronger mechanisms. As a consequent, the effectiveness of simulated articles and other techniques of SEO will come under stricter scanner and the chances of easy escape will be almost zero. However, there are some simple means that are able to deal with the Panda blows successfully. They are as follows.

i) Be original and remain safe and secure.

ii) Use unique contents for websites and ensure that a thorough research for content creation has been performed.

iii) Claims in the contents should match with the offers of website’s services and products.

iv) Avoid using repeated product and service descriptions.

v) Use utmost numbers of ‘Do-follow links’ (Links back to the target site from social media sites).

vi) Avoid using optimization software.

vii) Increase number of page views and bounce rates.

viii) Maximize numbers of advertisements on web pages.

ix) Use those templates that have fresh contents.

With Google Panda roll-out, a lot of hype and hoopla has been created across the web. While it has made thousands of websites suffer due to the lack of their original contents, it has generated hopes among thousands of hundreds of website-owners who have been in the gloomy corners of the Google search. Panda, the brainchild of a Google engineer named Navneet Panda, has been monitoring them and gradually driving them out of the ambit of traffic-generating-competition. However, the revival of a degraded web page is possible only when they replace their copy-contents with the original contents.