drive traffic to your website
Google +1
Sep 20th
Let me start off by being very clear. Google is not getting rid of PageRank in favour of the +1 button. Google is, however, looking at the data from the +1 button as a signal of content quality, and +1s will no doubt continue to be largely coveted by webmasters and content creators web-wide.
It’s been pretty clear since Google first announced the +1 button (even before they announced Google+) that the feature was designed to send Google signals for quality content. It was essentially billed as a way for web users to tell Google when a piece of content is good enough to be a good search result.
“Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,” a Google spokesperson is quoted as saying. “The purpose of any ranking signal is to improve overall search quality. For +1′s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.”
Of course it is unwise to place too much emphasis on just a single ranking signal. At least that’s what Google would have webmasters believe. They’re tossing around very similar language with regard to the +1 button ranking as they historically have when people worry about PageRank too much: “There are more than 200 signals that we use to determine the rank of a website, and last year we made more than 500 improvements to the algorithm.”
Just as you’ve seen plenty trying to boost their PageRank through black hat tactics, it does not seem unreasonable to assume that these same people will try to exploit the +1 button. A major weapon against this that Google has is its strict Google+ account name policy, which has been a bit controversial thus far.
It became clear in recent days that Google+ is all about identity as far as Google is concerned. While this makes sense for a variety of reasons (including the potential integration of Google+ with products like Google Wallet), it also makes a great deal of sense in that it shows Google exactly who is +1ing what, which should in turn help them enforce any policy (current or future) concerning abuse of the button for gaming search.
Google Everywhere
May 23rd
Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet; it’s still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!
Google Means the World!
Google means everything for almost everybody, you ask from it, it’ll serve you with the best. Google People intent to capture all World’s Information at one single platform, one can guess how big they aim to be! Thought Google hasn’t get 10% of its Goal but still it’s the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.
1. To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
2. To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
3. To Competitors: Google is their Teacher, which sets new Trends, it’s competitors try to follow the same way as it does, try to learn from Google.
Google Loyalty!
Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it’s going to be big and very reliable. That’s why thousands of people get dependent on Google.
Google to Follow!
Well, it’s not easy to follow Google’s way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!
Secret of Google Success!
David C. Drummond, Google’s Vice President, Corporate Development, according to him there are four factors as the key to Google’s success:
1. Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world’s largest distributed computer system.
2. Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google’s goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3. Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb (“I can’t wait to get home and Google him”) which poses real challenges to a company seeking to protect the strength of its mark.
4. Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
Who Are Google Instant’s Golden Winners?
Oct 21st
Google’s new Instant real time search has sent massive shock waves through the online SEO and search engine market community. If you’re a webmaster or an online marketer you’re probably checking your stats/traffic/conversion numbers like never before – Google sure knows how to make everyone dance!
None of this would matter if Google wasn’t the most dominant search engine on the planet. Google means traffic, Google means targeted customers, and Google means money in the bank for countless online marketers and webmasters who receive all of the above from the little search engine that roared.
What is really frightening, Google almost has a monopoly on the online search market, especially now with Yahoo being powered by Bing. Webmasters and marketers can now only rely on two search engines to supply their search traffic.
While there are numerous sources of viable traffic on the web outside of the search engines… many marketers already have the majority of their online marketing geared to the search engines, especially Google.
Most of these same marketers were instantly worried (some say horrified) how Google’s new real time search would impact their marketing, especially their long-tail keywords which bring in most of the sales?
While the jury is still out on that one, other issues are popping up regarding “paid listings” and how it is now more dominant in search results, pushing the free organic listings down further and sometimes pushing them out of the fold.
Even with the arrow keys now coming into play, many searchers are just too lazy to scroll and will just click the first visible listings.
Perhaps even more important are the results which pop-up when you first start typing in your search query. These are really the golden winners in Google’s Instant Search. Having your site or company listed when a searcher types the first letter – has to be a real traffic bonanza.
Now these results vary from country to country, the results showing for the United States are slightly different from those showing for Canada.
Again, Google is showing why it is the top search engine in the world – the Canadian results are well matched with NHL, Canadian Tire, BMO, Rogers, Via Rail… all showing up.
Google Instant!
Sep 13th
On the face of it, Google’s new Instant Search system heralds a significant change in how we look for information online. Instead of typing a request into Google, hitting return, and then seeing a list of results, Google users now see a changing list of results as they type. Google considers this a significant step forward in the evolution of search. It claims the new system will save between two and five seconds per search. Extrapolate that globally and 11 hours are saved every second. Not bad, for a company that strives to make search as efficient as possible.
The online marketing community, however, has not been as gushing in its reception. Search Engine Optimisers, who try to get websites to the top of Google rankings, and Search Engine Marketers, who jostle for their sites to be placed in Google’s ‘Sponsored Links’, have been blogging and tweeting with worried haste, some going as far to suggest the death of online marketing as we know it.
The community is an endemically nervous one, and perhaps rightly so: a small change from Google can make or break an online business. In this case, however, the worry is misguided, for while Instant changes the engine’s interface, it leaves untouched Google’s core system for deciding relevant results. Type in ‘red striped socks’ to instant Google and static Google (it’s still available) and you’ll arrive at the same list of results. With Google Instant you’ll whizz through results for ‘red’ and ‘red stripe’ first, but as these produce listings on the DVD rental company Redbox and Red Stripe beer, they’re unlikely to hinder SEOs titling for the term ‘red striped socks’.
Equally, concern that Google is now serving personalised and localised search is hyperchondriacal. Google has been personalising results for users signed into Gmail since 2005; since December 2009, it’s even been personalising results for users not signed-in to an account. Personalised search is a variable that SEOs already have to consider.
Far more interesting than the white noise of worry emanating from optimisers is how Google Instant will alter search behaviour. Without the psychological full stop of pressing return, and with users able to see points of interest as they type and consequently refine as they go, it’s plausible that searches will get longer and more specific (feeding, not starving, the Long Tail). It’s also likely that ranking in the hallowed top 3 or 4 positions will become even more important, given that users probably won’t look further down the page while typing. If your result appears in those 3 and it answers the query, it’s going to get a very high Click through Rate (CTR).
All of the above, of course, depends on one significant point: users actually going to the Google homepage, instead of using the search bar in their browser. Google Instant changes the way people can interact with search, but it far from sounds the death knell for search optimization.
Google Buzz
Jul 12th
Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. There are many other interesting features which have been discussed in much detail across the internet, hence in this article I will just concentrate on SEO implications of Google Buzz.
For Search Engine Optimizers, the two interesting aspects of Google Buzz are:
- The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
- The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts
For the past few years, Google has moving towards a trend know as ‘real-time’ or ‘blended’ search. On your search result page you won’t only see organic (free results) and sponsored ads but also images, video, Twitter, MySpace and news posts (all as it happens). The opportunities for SEO here are:
- Google may interpret links from these posts to your website as having some marginal impact on your PageRank.
- People may read your tweets, news posts and thereby directly o to your website
- The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords.
I may be speculating here but I believe that Google Buzz might get a slight advantage when it comes to ‘real-time’ search, after all its Google’s baby.
Or look at it this way – Google is in all ways the dominating Search Engine – a huge monopoly, huge profits to link products to attractive packages and important products to give away for free. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool.
Also take a look at YouTube, video posts on Google are heavily biased towards it with respect to other alternative video services. Not really sure if Buzz will outrank Twitter but there is a vast opportunity to be exploited from an SEO perspective.
Another important point is that you can get a real link from Google.com Many SEO people still like to get links, especially from an authority domain. All your buzzes are extra pages with their own clean URL. The links don’t use the infamous no-follow attribute that makes them useless for search engines.
I believe Google Buzz has a vast opportunity that can be exploited by search engine optimizers. So buzz your way around!
The author of this article represents a popular social networking website design and social networking web development company. It is also dedicated towards offering design and development solutions such as web 2.0 development and web 2.0 design company.