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Posts tagged Copywriting
Writing SEO Friendly Content
Jan 31st
All SEO Expert Consultants will tell you that a huge part of SEO web design is writing SEO friendly content. It is not very hard to write SEO content and the end result does not even have to look like ugly stilted prose. Knowing what search engines look for while indexing will shed a little light in this regard. But first and most importantly is that everyone wanting to write SEO content is that they are not writing for search engines, they are writing for people. It is a fact that search engines look for content that has information and interesting content, rather than one which is so optimized that it’s not a good read.
The best way to write SEO content is to write well. It’s as simple as that. Believe it or not, search engines have ways of finding out whether a web page is trying to fool them or is not what it seems to be about. Trying to play games with search engines may eventually lead to lost rankings or even a ban. The best thing to do is to actually write content that is relevant to the topic concerned. Putting keywords in the beginning of the article also helps to catch the search engine’s eyes. After the second or third paragraph, using synonyms of the actual keyword phrase is a good idea. For instance, if you are writing content about coffee mugs, make sure the keyphrase appears in the first sentence.
Good SEO web design is also about using more lists than paragraphs. This will ensure that the content doesn’t look repetitive, even if it is. Good SEO expert consultants are also known to make keywords a part of the actual copy. For instance, if you are promoting a website called www.iwantcoffeemugs.com make sure that the actual link is there in the copy and not a “click here”. Using internal sub – headings that include the keyword phrase is another tactic to get the search engine’s attention. Also, using heading tags in sub – headings and repeating the keyword phrase is something many SEO expert consultants do. Always, always proofread written content before putting it up on a website. It is not only profession SEO web design behaviour, but a lack of it actually indicates sloppy careless behaviour. Having grammatical and spelling errors in copy is one of the worst mistakes a SEO expert consultant can make.
Good SEO web design has a lot to do with repetition of keywords. A thumb rule that you can follow is to use the key phrase twice in the first paragraph, once in the main heading, once in every sub – heading, two to four times in the document, twice in the meta title and two to three times in the links. HTML tags to highlight the keyword phrase are also a good idea.
Last but not the least, good SEO expert consultants never forget the fact that they are writing for the visitor to a particular website and not for the search engines. Making content visitor-friendly never manages to fail.
Striking a Balance in SEO Writing
Jan 24th
There is a balance that SEO article writers have to strike in order to get the best results from their efforts. On the one hand, their articles must be short and sweet. They have to keep it on topic and provide a great deal of information in a relatively small number of words. In other words, SEO expert article writers have to write very lean, direct content. On the other hand, the article has to be long enough to keep the reader on the page. Thanks to changes in Google’s algorithm, the longer a visitor stays on a page, the more relevant it is thought to be. So, on top of writing a good article, you will have to find some way to compel the visitor to stay.
One way to accomplish that is to write a longer SEO article and break it up into sections. That makes it easy for visitors just looking for one snippet of information but also provides plenty of content to read for those that are looking for a comprehensive lesson on a particular topic. It also makes the search engine happy, particularly if you use the H1, H2, and H3 tags. You do not have to write longer articles to keep visitors on the site. If you and your readers are happy with articles that are less than 500 words, you will simply have to provide a large number of them and link each article to other articles that are similar in topic.
You could also provide some sort of interactivity for the visitor to use. A quiz, for example, can keep a visitor on a website long enough for Google to determine that your website is relevant and it also provides a natural traffic magnet. If your interactive content is geared to the end-user, word will spread and you will see an increase in traffic. You would be surprised at how effective this tactic can be at improving page rank. That does not mean that interactive content can take the place of well composed SEO articles.
Ultimately, your SEO expert articles should be casual and narrow in scope. They should be keyword optimized but not stuffed. Most importantly, they should be helpful for the end-user. It takes more than good writing ability to be a good SEO writer. You have to understand your audience and know how to create a message that will appeal to them.