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Posts tagged SEO Copywriting
Google Panda
Feb 21st
Google’s Panda impact has led tonnes of websites either rank or tank. It underscores that “the highest quality contents” should get their due prizes while “the lowest quality contents” should suffer the Panda wrath. Websites with ‘the lowest quality contents’ can save themselves from the Panda ire if they replace their copy-contents with the original ones, or else they should keep themselves ready to pale into insignificance against the surge of the Google Panda. Google has hundreds of quality-controlling mechanisms. Among them, its Panda seems to be one of the most merciless systems that neutralize the copy-contents. As a result, affiliate sites appear to get affected badly. The Panda impact can affect 20 to 80 percent of websites overall. It can cause miserable dips of search visibility for a large chunk of websites across the Google search engine.
However, this impact is limited to those websites which have infringed the copyright terms and conditions by copying contents from others and overlapping the same or similar topics with marginally different keyword variations. Allegedly, the Panda swipe cannot sometimes distinguish the original websites from the duplicate ones and that results in poor traffic performance of the original websites. Despite this allegation, Google claims that Panda considers original contents and gives ranks duly to them. Also, it values for the unique design, original content and good navigational speed of the web pages, among others. If Panda finds that web contents are meeting its parameters perfectly, it will give proper ratings to them. As a result, the flow of the web traffic to those web pages will swell automatically.
Nevertheless, thousands of website-owners are voicing against this artificial intelligence in the fear of losing page ranks and huge web traffic overnight. But, Google insists on its preference for quality contents over quantity. This giant search engine has made its stand clear in its official blog post that contains 23 relevant questions. If the website-owners go through that set of questions, they will come to know what kind of contents can qualify the Panda parameters.
Now, the myth about the Search Engine Optimization (SEO) that is believed to be omnipotent will perhaps lose its significance. Panda says that redundant articles with spelling, stylistic and factual errors will no longer get a free-pass. Only quality, topic-based, research-based, informative, authoritative and flawless contents will help optimize the traffic flow of web pages and that will eventually improve their page rankings across the Google.
In the backdrop of Google Panda iterations, website-owners fear of a severe backlash. They have so far been able to manage to play hide-and-seek with the quality-check parameters of the giant search engine. But, it is untrue that there had not been any such monitoring system across the Google so far. To be honest, it had been there in place. With the advent of Google Panda updates in recent times, the monitoring system has only been beefed up with stronger mechanisms. As a consequent, the effectiveness of simulated articles and other techniques of SEO will come under stricter scanner and the chances of easy escape will be almost zero. However, there are some simple means that are able to deal with the Panda blows successfully. They are as follows.
i) Be original and remain safe and secure.
ii) Use unique contents for websites and ensure that a thorough research for content creation has been performed.
iii) Claims in the contents should match with the offers of website’s services and products.
iv) Avoid using repeated product and service descriptions.
v) Use utmost numbers of ‘Do-follow links’ (Links back to the target site from social media sites).
vi) Avoid using optimization software.
vii) Increase number of page views and bounce rates.
viii) Maximize numbers of advertisements on web pages.
ix) Use those templates that have fresh contents.
With Google Panda roll-out, a lot of hype and hoopla has been created across the web. While it has made thousands of websites suffer due to the lack of their original contents, it has generated hopes among thousands of hundreds of website-owners who have been in the gloomy corners of the Google search. Panda, the brainchild of a Google engineer named Navneet Panda, has been monitoring them and gradually driving them out of the ambit of traffic-generating-competition. However, the revival of a degraded web page is possible only when they replace their copy-contents with the original contents.
Writing SEO Friendly Content
Jan 31st
All SEO Expert Consultants will tell you that a huge part of SEO web design is writing SEO friendly content. It is not very hard to write SEO content and the end result does not even have to look like ugly stilted prose. Knowing what search engines look for while indexing will shed a little light in this regard. But first and most importantly is that everyone wanting to write SEO content is that they are not writing for search engines, they are writing for people. It is a fact that search engines look for content that has information and interesting content, rather than one which is so optimized that it’s not a good read.
The best way to write SEO content is to write well. It’s as simple as that. Believe it or not, search engines have ways of finding out whether a web page is trying to fool them or is not what it seems to be about. Trying to play games with search engines may eventually lead to lost rankings or even a ban. The best thing to do is to actually write content that is relevant to the topic concerned. Putting keywords in the beginning of the article also helps to catch the search engine’s eyes. After the second or third paragraph, using synonyms of the actual keyword phrase is a good idea. For instance, if you are writing content about coffee mugs, make sure the keyphrase appears in the first sentence.
Good SEO web design is also about using more lists than paragraphs. This will ensure that the content doesn’t look repetitive, even if it is. Good SEO expert consultants are also known to make keywords a part of the actual copy. For instance, if you are promoting a website called www.iwantcoffeemugs.com make sure that the actual link is there in the copy and not a “click here”. Using internal sub – headings that include the keyword phrase is another tactic to get the search engine’s attention. Also, using heading tags in sub – headings and repeating the keyword phrase is something many SEO expert consultants do. Always, always proofread written content before putting it up on a website. It is not only profession SEO web design behaviour, but a lack of it actually indicates sloppy careless behaviour. Having grammatical and spelling errors in copy is one of the worst mistakes a SEO expert consultant can make.
Good SEO web design has a lot to do with repetition of keywords. A thumb rule that you can follow is to use the key phrase twice in the first paragraph, once in the main heading, once in every sub – heading, two to four times in the document, twice in the meta title and two to three times in the links. HTML tags to highlight the keyword phrase are also a good idea.
Last but not the least, good SEO expert consultants never forget the fact that they are writing for the visitor to a particular website and not for the search engines. Making content visitor-friendly never manages to fail.
Striking a Balance in SEO Writing
Jan 24th
There is a balance that SEO article writers have to strike in order to get the best results from their efforts. On the one hand, their articles must be short and sweet. They have to keep it on topic and provide a great deal of information in a relatively small number of words. In other words, SEO expert article writers have to write very lean, direct content. On the other hand, the article has to be long enough to keep the reader on the page. Thanks to changes in Google’s algorithm, the longer a visitor stays on a page, the more relevant it is thought to be. So, on top of writing a good article, you will have to find some way to compel the visitor to stay.
One way to accomplish that is to write a longer SEO article and break it up into sections. That makes it easy for visitors just looking for one snippet of information but also provides plenty of content to read for those that are looking for a comprehensive lesson on a particular topic. It also makes the search engine happy, particularly if you use the H1, H2, and H3 tags. You do not have to write longer articles to keep visitors on the site. If you and your readers are happy with articles that are less than 500 words, you will simply have to provide a large number of them and link each article to other articles that are similar in topic.
You could also provide some sort of interactivity for the visitor to use. A quiz, for example, can keep a visitor on a website long enough for Google to determine that your website is relevant and it also provides a natural traffic magnet. If your interactive content is geared to the end-user, word will spread and you will see an increase in traffic. You would be surprised at how effective this tactic can be at improving page rank. That does not mean that interactive content can take the place of well composed SEO articles.
Ultimately, your SEO expert articles should be casual and narrow in scope. They should be keyword optimized but not stuffed. Most importantly, they should be helpful for the end-user. It takes more than good writing ability to be a good SEO writer. You have to understand your audience and know how to create a message that will appeal to them.
Google +1
Sep 20th
Let me start off by being very clear. Google is not getting rid of PageRank in favour of the +1 button. Google is, however, looking at the data from the +1 button as a signal of content quality, and +1s will no doubt continue to be largely coveted by webmasters and content creators web-wide.
It’s been pretty clear since Google first announced the +1 button (even before they announced Google+) that the feature was designed to send Google signals for quality content. It was essentially billed as a way for web users to tell Google when a piece of content is good enough to be a good search result.
“Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,” a Google spokesperson is quoted as saying. “The purpose of any ranking signal is to improve overall search quality. For +1′s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.”
Of course it is unwise to place too much emphasis on just a single ranking signal. At least that’s what Google would have webmasters believe. They’re tossing around very similar language with regard to the +1 button ranking as they historically have when people worry about PageRank too much: “There are more than 200 signals that we use to determine the rank of a website, and last year we made more than 500 improvements to the algorithm.”
Just as you’ve seen plenty trying to boost their PageRank through black hat tactics, it does not seem unreasonable to assume that these same people will try to exploit the +1 button. A major weapon against this that Google has is its strict Google+ account name policy, which has been a bit controversial thus far.
It became clear in recent days that Google+ is all about identity as far as Google is concerned. While this makes sense for a variety of reasons (including the potential integration of Google+ with products like Google Wallet), it also makes a great deal of sense in that it shows Google exactly who is +1ing what, which should in turn help them enforce any policy (current or future) concerning abuse of the button for gaming search.
Copy Writing.
Jun 27th
Everyone knows that content is the most valuable thing online, but not many people are able to tell you what you have to do to make sure that your content is of high quality. Of course, it would take a volume of material to show you all of the steps that are necessary to writing good copy. But there are some things that you can learn quickly that will bring you success. The most important tip that you should learn is not to keyword spam.
You see evidence of keyword spamming all over the Internet and you can recognize it very quickly when you read the content. You will have to use keywords if you want to rank well in the search engine results, but you don’t have to use them so blatantly that the copy has little real relevance and is virtually unreadable.
There is plenty of bad copy on the Internet. Just make sure that you use care when putting keywords on your site. Don’t just throw them into the copy where they don’t belong. It is an art and you can write your web content in a way that your readers will not even notice that the keywords are there.
Look for variations of the keywords that you are using. The content that you write should be valuable and informative as well as keyword optimized. It is okay if your content is not perfect, but you should always proofread your content before you publish it on your site. Poorly written content will lead people to believe that everything about your business is poor.
These are some of the things that you should do to make sure that you are writing the best content for your site. It is not necessarily an easy task, but you can gain a great deal from well written website copy. If you are not able to write good content on your own, hire someone to do it for you.
SEO Copywriting
Jan 17th
When you type the words “seo copywriting” into Google, thousands of articles and provider websites come up. But how many of them are truly useful? Is seo-friendly copywriting the standard? Are all copywriters now seo-savvy? In truth, if you are looking for a professional seo copywriter, you’re going to need to shop around.
There are thousands of seo optimization firms that masquerade as copywriters – which can put them in the lead as far as search engine saturation and rankings. SEO optimization indisputably brings in the traffic to your website. Without it, you’d be lost in the never ending ocean of websites. It’s tempting to hire an seo firm to simply set up your keyworded content, submit your website, and let it go. This is a sad mistake for online businesses to make – once the traffic is delivered, they lose sales. A healthy dose of marketing awareness is the true goldmine when it comes to seo-savvy copywriting services.
Look at the work of some of the top seo optimization firms. Do it now. Google ‘seo optimization’.
SEO firms tend to be rather wordy – they’re pressing the limits of search engine ratios. They know that as an seo firm, their goal is to get a website into the top of the search engine results. Once they’ve done that, they’ve completed their job. They aren’t there to write sales copy or think of a catchy, brand-building slogan. They are there to help you feed machines – not brains. Unfortunately, an seo firm just doesn’t have the marketing savvy to create website content that draws in the essential components of marketing: emotional draw, a compelling message, and an irresistible offer.
Would you ask an seo optimization firm to write your print brochure? Help you plan a script for your tv commercial? Would you ask them to compile a media kit for potential investors? Of course not – that’s not what they specialize in. SEO optimization companies specialize in communicating with search engines – not people.
If you are looking for the “sell factor” – that’s where good copywriting comes in. A techie that knows how to blanket a website in keywords doesn’t specialize in creativity and ingenuity. That’s bad for you because those are the things that make your products stand out, increase your response rate, and drive sales. SEO optimization firms rely on keyword saturation – an often complicated algorithm that checks to see how many of your keywords are being read by Google. Keyword saturation is a great tool to tinker with search engine results – but it’s not necessarily the tool you want to exploit when you’re trying to persuade consumers to truly connect with what you’re offering. (And connect with them in such a way that they come back for more.)
So, what do true seo copywriting services do for my website?SEO copywriters focus first on the message, then the translation to Google. They are expert translators that make a smooth transition from search engine language to customer-centric language. They write your copy with seo keywords in mind (a 2-7% keyword ratio, which is the standard) but they still add style and voice to what you’re selling.
A good seo copywriter steers clear of cookie-cutter product descriptions but still manages to slip your keywords in there for Google and Yahoo to read. They know how to build your brand and your company image using professionally written, believable copy. They are the essential component of a true search engine marketing campaign – they give your company a voice that stands a cut above the rest.
Your website has a voice, and seo copywriting services should build a clear message
The voice of your company is the language on your website – all of the words, product descriptions, link hover text, and meta data that the search engines pick up and deliver – and humans end up reading. A seo copywriter will strike a balance between using keywords and promotional words effectively. They don’t sacrifice quality for the sake of a higher saturation rate. They want copy that is exciting to read – and pulls sales. They want to keywords to simply be integrated into high-pulling content.
A good seo copywriter will know that headings and titles are just as important to the search engines as the people that visit. They know the importance of bold and bullets to make reading easier on the eyes for your computer-weary customers. They also know that Google finds it easier to read as well.
An seo copywriter is a hybrid of both creative ingenuity and tech-savvy – satisfying both search engines and the curiosity of your prospects. They want results that convert into high search engine results, as well as higher sales volume.