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Posts tagged seo
SEO Secrets
Sep 27th
Every business owner I consult with views a Google first page listing as the holy grail of online business marketing.
It’s rare to discuss any business growth strategies without someone complaining they can’t get their products & services on the first page on Google.
Google web page SEO secrets of listing on Google first page outlines strategies for the first page of Google. This Google website page first technology placement is achievable.
I consult for several different business across 42 different countries and I have noticed a definitive shift in conventional business marketing during the last three years.
Business owners are becoming more comfortable with internet business and e-commerce trading. I have noticed a sharp increase in the number of conventional businesses making the transition to an online presence.
And why not. E-commerce offers all businesses a tremendous opportunity for exponential business growth by tapping into additional complimentary revenue streams that they could not access in a conventional business.
One should think of search engines as contemporary dinosaurs, i.e. huge monsters who dominate the world of online marketing. In reality Google is the biggest meanest search engine in the land. This is why business owners and marketing specialists are keen to achieve a Google first page listing.
Google Web Page SEO Secrets Of Listing On Google First Page # 1 Natural Organic Listing
A first page of Google on the left side of the Google website page, is what is referred to as natural or organic listing.
Whenever customers search for a product or service on the Google submit page and land on the Google results page they are 4 to 6 times more likely to buy from a search engine organic listing than from a sponsored link or Pay Per Click listing.
In relation to first technology, the first page on Google is king. Some business consultants refer to this concept as pages Google.
Google Web Page SEO Secrets Of Listing On Google First Page # 2 Pay Per Click PPC
One of the quickest ways to get on the first page of Google is to invest in a pay per click marketing campaign to run on the Google website page.
In no time at all you can rise up the first page on Google by simply paying more than your competitors.
One of the best kept SEO secrets is that a new business can place higher on the PPC Google results page than a huge competitor who has been trading for many years. From a first technology perspective PPC advertising on the Google submit page offers many added value benefits for your online marketing campaign.
Google Web Page SEO Secrets Of Listing On Google First Page # 3 Search Engine Optimisation SEO
SEO on the Google website page is one of the best kept SEO secrets. Unfortunately many online marketing companies exploit what is known as first technology.
By this I mean many SEO specialists prefer to baffle conventional business owners with first technology black art terminology.
Some SEO marketing companies deliberately mislead non techie business owners by informing them they need a lead time of anything from 9 to 18 months to achieve a natural first page of google listing for your products or services.
In reality if you know a trust worthy SEO specialist he or she can get you a natural organic SEO listing on the first page on Google in a week and sometimes less.
Google Web Page SEO Secrets Of Listing On Google First Page # 4 Top 5 Listing
When business customers search via the Google submit page a top five listing on the Google results page demonstrates a sense of confidence in online buyers.
This is known in first technology parlance as positioning ‘above the scroll on pages Google.’ I am of course referring to a top 5 listing on the first page of Google for natural organic searches.
Google Web Page SEO Secrets Of Listing On Google First Page # 5 SEO Page Domination
If as already discussed, we know that online buyers are 4 to 6 times more likely to purchase products and services from a natural organic first page on Google. And we know that customers have more confidence in companies placing in natural search engine placement then it makes good business sense to try and dominate the organic rankings.
The very best way to dominate the search engine rankings is to employ the services of a professional business writer who is trained and skilled at writing proven successful articles about business products and/or services which have proven successful at dominating the search engine natural organic listings.
Online SEO business writers agree that any article which places 3 times in the top 10 positions on any search engine search page dominates the SEO page.
If this writer can gain high placement on pages Google then it is likely he or she will achieve similar high placement and domination on the other main search engines.
To view how a professional article can achieve SEO page domination cut and paste the following article title; Serious Organised Crime – Financial Scam By The British American Security Expert into Google MSN Bing, Yahoo, Ask or AOL and look at how many times the same article features on the first 3 pages of each search engine page.
As a matter of interest, when I just checked it out for myself, the same article actually placed in the 1st 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, 10th, 11th, 12, 13th,14th, 15th, 16th, 17th, 18th, & 20th, 21st, 22nd, 23rd, 24th, 25th, 28th, 29th & 30th, place on page 1 to 3.
I think any SEO specialist would consider this as true SEO page domination. It is worth mentioning that very, very few SEO marketing companies can achieve true SEO page domination despite the fact that most will tell you they can.
It’s a highly specialized marketing skill. Now if one places themselves in the mind-set of a prospective customer looking to buy products or services from the British American Security Expert for example, then he or she can only be seriously impressed at this SEO page domination.
It is worth mentioning that I am only advocating an ethical and legitimate method of dominating the organic rankings by virtue of specialized article writing and submission designed to appear multiple times on the Google results page.
Some SEO companies try to circumvent the search engine rankings by implementing unethical processes known in the SEO business as Black Hat techniques. Attempting to implement any Black Hat techniques will result all of the main search engines black listing your business.
It is exceptionally difficult to get your online business back on track once the search engines have black listed you.
Google Instant!
Sep 13th
On the face of it, Google’s new Instant Search system heralds a significant change in how we look for information online. Instead of typing a request into Google, hitting return, and then seeing a list of results, Google users now see a changing list of results as they type. Google considers this a significant step forward in the evolution of search. It claims the new system will save between two and five seconds per search. Extrapolate that globally and 11 hours are saved every second. Not bad, for a company that strives to make search as efficient as possible.
The online marketing community, however, has not been as gushing in its reception. Search Engine Optimisers, who try to get websites to the top of Google rankings, and Search Engine Marketers, who jostle for their sites to be placed in Google’s ‘Sponsored Links’, have been blogging and tweeting with worried haste, some going as far to suggest the death of online marketing as we know it.
The community is an endemically nervous one, and perhaps rightly so: a small change from Google can make or break an online business. In this case, however, the worry is misguided, for while Instant changes the engine’s interface, it leaves untouched Google’s core system for deciding relevant results. Type in ‘red striped socks’ to instant Google and static Google (it’s still available) and you’ll arrive at the same list of results. With Google Instant you’ll whizz through results for ‘red’ and ‘red stripe’ first, but as these produce listings on the DVD rental company Redbox and Red Stripe beer, they’re unlikely to hinder SEOs titling for the term ‘red striped socks’.
Equally, concern that Google is now serving personalised and localised search is hyperchondriacal. Google has been personalising results for users signed into Gmail since 2005; since December 2009, it’s even been personalising results for users not signed-in to an account. Personalised search is a variable that SEOs already have to consider.
Far more interesting than the white noise of worry emanating from optimisers is how Google Instant will alter search behaviour. Without the psychological full stop of pressing return, and with users able to see points of interest as they type and consequently refine as they go, it’s plausible that searches will get longer and more specific (feeding, not starving, the Long Tail). It’s also likely that ranking in the hallowed top 3 or 4 positions will become even more important, given that users probably won’t look further down the page while typing. If your result appears in those 3 and it answers the query, it’s going to get a very high Click through Rate (CTR).
All of the above, of course, depends on one significant point: users actually going to the Google homepage, instead of using the search bar in their browser. Google Instant changes the way people can interact with search, but it far from sounds the death knell for search optimization.
Types of SEO!
Sep 6th
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients. A wise and normal SEO provider proposes affordable search engine optimization services (SEO services) for almost all small and middle sized companies. However, the types of SEO services can be broadly classified into two categories namely on-page optimization and off-page optimization.
The service of on-page optimization basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines. The main services included in the on-page optimization are keyword analysis, optimizing website content HTML coding, building keyword rich content, creation of optimized title and META tags, and implementing various separate search engine submission methodologies to promote the website.
Off-page optimization deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links. For example submitting your site to the top search engines for link sharing will automatically increase the rank of your site. Though there are many distinct features for both these types of SEO services, they are equally important for a website. Without implementing SEO techniques, your site will soon be non-existent on the Internet.
What is Search Engine Optimisation?
Sep 3rd
Search Engine Optimisation is the process of enhancing a website’s content and linking structure to maximise the website visibility in major search engines. After a web site has been optimised, it will have a far higher probability of returning pages in the top positions of the top search engines for the site’s chosen keywords.
This enhanced visibility can lead to much greater traffic and therefore is ideal for maximising the number of leads generated which, for you, will increase website sales. SEO can be regarded as a subset of SEM, Search Engine Marketing.
Latest in SEO Techniques
Jul 26th
One of the fastest growing forms of marketing is the use of search engine optimization or SEO. Think about it, how many use the Internet today for searching things that they need as compared to using, say, the yellow pages? There is a cool marketing viral video about Google vs. Yellow pages that can shed light on the issue in fact.
If you are a business owner who owns a website, or even without one, you should get with the program if you aren’t already. Without a website? Time to start one if you want to take advantage of SEO. Already have a website but no SEO yet? Time to jump in. Learning SEO is a pretty straightforward thing to learn, but it requires time and dedication. You know what they say, you cannot rush perfection.
A primer on how SEO works, you first start by figuring out the keywords you want to get ranked for. Then you optimize your site using these keywords. You then do some off page optimization by linking back to your site using the same keywords. There are many more steps and procedures to learn if you really want your site to rise up from the ranks. This is why you must be on your toes when it comes to learning the best and most recent SEO techniques available.
SEO can be simple or it can be complicated. It is really up to you which direction you want to take, but learning the latest SEO techniques will always help your cause. There are tons of SEO experts out there, and it will be good for you to grow as an SEO practitioner if you learn from them. Though the techniques they use vary from user to user, it is also up to you how you build your SEO campaign. Many can live with simple SEO, while others prefer to rise up to the challenge and do it the complicated way. However, do not let the word complicated confuse you. Being complicated does not mean it is difficult, it only means that it requires a little more work.
So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.
Bad SEO Advice – 3 Myths
Jul 6th
The world is awash with SEO. Business users are deluged with tips, tricks and advice on how to achieve top page ranking success. You only need to take a quick look around a Google search on SEO to see for yourself the weight and variety of information out there.
Here are just three of the often misleading and usually downright incorrect SEO ‘top tips’ that commonly come to light. This bad SEO can waste time, money and hinder your business’s success as well as the opportunity to enjoy proper online growth if listened to by the uninitiated.
Myth number one. ‘SEO is some sort of black art – an alchemy-like blend of science, technology, inside knowledge and secret know how by mysterious SEO experts’. That’s nonsense based on the age-old rip-off principle of ‘the more you can confuse people the more you can charge them.’ You learn successful SEO practices through experience and through training. There is no magic; there are no silver bullets. It takes a huge amount of time and application to be good at SEO, which is why people who are busy running their own businesses should turn to SEO professionals to get the job done properly.
Myth number two. ‘You can outwit the search engines’ No, you can’t. Play to the rules and play safe. You may enjoy a small short-term advantage with a ‘black hat’ trick or two but you’ll be quickly found out by the search engine ‘bots and probably penalised. There are shades of grey that experienced SEO consultants will be happy to apply as long as they fit in with the context of the site and as long as it doesn’t break search engine ‘rules’. However, as a rule it’s unwise to think that you can fool the mighty search engines like Google with less than salubrious techniques. They’re wise to every trick in the book. As well as making the search engines turn their noses up, it can also discourage your human visitors and potential customers if they see clunky, old-fashioned SEO tricks on your site. A homepage stuffed with keywords the same colour as your background simply screams ‘amateur.’
Myth number three. ‘Your keyword research will reveal the ‘golden keywords’ and you should only use these.’ Well, no, not really. Keyword research is vital to SEO. It produces well-selected keywords that reveal your target audience and really allow you start focusing on the most responsive, convertible visitors. A mistake that many organisations make is that they only stick with a few ‘golden keywords’. Don’t over look the benefits of a wider reach by applying many more related words (often at far less expense PPC wise). Think laterally for great value SEO that will open up previously unimaginable audiences to your products and services.
Talk with an SEO professional for the latest advice and input.
SEO tools
May 27th
There is a saying ‘Bad marketing is expensive, good marketing is good investment’. There are plenty of marketing strategies through various mediums. The focus is to stand out no matter which strategy you are using so that you can be visible.
Do you know where you are in the search engine marketing services? For your information, there are billions and billions of websites available in the Internet.
Ask yourself, “Can people find your website?”
Generally, search engine marketing services is different from a traditional method of marketing. The main difference is that you do not search for customers. Instead, they search for you. As a result, to ensure can you can be found, you must initially choose the right keywords or phrases for your webpage. However, the matter of being able to be found or not is not the objective here. What if your webpage can only be found among the last few results on the result page? Browsers would not be interested to go through every single result they obtain. As you know, the relevancy of the results decreases as you scroll down the page.
Fortunately, search engine optimization tools are available to provide adequate maintenance and support to increase the rankings of your webpage. When your webpage can appear among the first few lines in the result page, automatically you will be generating more and more customers or traffics. Consequently, having more users clicking on your webpage simply means more revenues can be generated to your business.
Also, search engine optimization services will allow you to manage or alter your webpage and also build helpful links that direct to your site. With this feature, the visibility of your webpage will certainly improve and thus increasing traffics. Apart from this, it is also capable in aiding you choosing the right keywords to be used on the site.
Besides that, another feature of search engine optimization is of course the cost effectiveness. You can obtain the same results through it as if you are using a reliable web marketing company. As a matter of fact, most users will prefer cheaper products or services that are provided. This advertising strategy is not only effective but cheap as well!
SEO techniques
May 25th
Learning about the SEO techniques can be scary and a bit overwhelming to say the least. If you do not know anything about SEO now is the time to learn, before trying to do it with just a little bit of knowledge, you will fail if you do it that way. Do your homework, read what you can get a hold of. The more you know, the better off you will be.
There is a checklist that beginners use to help them learn about SEO and how it operates. People will tell the beginners that writing HTML is as easy as making a sandwich. Do not worry about the SEO techniques yet; learn how to make a website that will be successful. When choosing keywords; pick ones that are uncompetitive. These words will become the center of your SEO endeavor. As an example trying putting in your name, first or last, it makes no difference. If only a small amount of web sites come up, use that as one of your keywords. If it competitive; try finding a different way of your name; maybe different spellings, etc.
Next a beginner of SEO should register your domain name and find a host. This is not as bad as it sounds. There are thousands of names you can choose from. Use your own judgment on this; find one that will fit you and your web site. When choosing the domain name, do not pay more than six or seven dollars per month. The name itself should be free. One of the requirements is that your host will not have immovable ads. These ads should be able to be taken off.
Uploading your website files to your new host is fairly easy. Just drag and drop your files. The host will help you get through all this. Then sign up for the Google Analytics to verify your web site. This is always free to do. If your web site does not show up, do not worry that is what the SEO is for. Using a spreadsheet; record your web site rankings. Then wait a couple of weeks for the SEO to find your site and Google Analytics to gather all the data it needs.
Now the hard part is over for beginners wanting to go with SEO, read the guides. This will teach you how to build an awesome SEO foundation. Just read what you can find on SEO factors, these will just help you with what you already know. Enhance your URL’s, anchor text, HTML and title tags. These are the base of the SEO. Start adding links to your web site starting with your social, media or networking sites.
Tracking your data is good for beginners as it let’s you see what techniques are working and which are not. Find your keywords with the big three search engines, to see where your web site ranks. SEO beginners should learn all there is to learn before starting out on getting their web sites loaded on the internet. Take the time; use the resources online and in books